My name is Elsa Mora. I’m a Cuban-born artist and artistic director-curator of ArtYard. I’m based in New York and travel often to NJ for work.



I’m the fifth child out of eight children. We all share the same father but came from three different mothers.  All of us were born and raised in Holguín, a province on the East side of Cuba. My birthday used to be on May 8th (1971), until I discovered that it was the wrong date. It turned out that I was actually born the day after, on May 9th. What happened was that my Mom preferred May 8th because it was Mother’s Day on that year.

But at the age of 16, the lady at the office where I was issued my first ID, told me the truth. My Dad confirmed that the lady was right.


That incident did something interesting to my brain. It made me realize that I could be whoever I wanted to be.


Growing up poor taught me a series of important lessons that I will always treasure. I learned that the most precious possession that you have is your mind. I also learned that creativity and imagination could solve any problem, whether it’s a material problem or an emotional one.


My education took place in the Cuban public school system. I started walking to school by myself in the 4th grade. It was a long walk in an area full of delinquent and alcoholic people that hung out in the morning.


I saw these people deteriorate to the point where they looked like ghosts. Watching them taught me lots of things that I didn’t learn in school, like the slow and devastating effect of losing control of your life.

My life back then was also full of fascinating people. I remember with affection so many characters from my old neighborhood. Just to name a few: Bitingo, Mototoi, La China, Marita, Pepe la Puerca, Chani, Pata ‘e Plancha, Maria Hormiga…  One of the main things that I learned from them was the power of having a sense of humor. Sometimes when nothing seemed to solve my problems, humor did the trick.


I left my home at age 16 in order to start a life on my own. In Cuba you’re legally an adult at 16.  I relocated to another province of Cuba called Camaguey, where I graduated from Art School in 1990. I left one night by train with a small backpack containing a change of home sewn clothes plus my four-year-older-than-me boyfriend on the side. I could never have imagined how hard the following years were going to be. But I went through everything one day at a time and came out to the other side feeling strong, positive and more mature.


My boyfriend and I around 1987. 

My first job was as an Art Teacher for two years. I was only 19 and my students were from 12 to 13 years old. It was a great experience but I decided to leave the job in order to focus on my own art. I kept the connection with most of my students, and they became good friends.

After this, I worked part-time at an art gallery because of the salary. But what I really wanted was a radical change. That’s when I decided to become a full-time Artist. The transition was hard. In order to survive I kept two lives; one doing art at night and another one selling anything that I could make with my hands. Here I have to give credit to my Mom who sent me 10 pesos cubanos a month. Money and food were scarce back then but my imagination was more alive than ever.

The next big move happened in 1995 when I relocated to Havana with the help of my beloved friend Debra. I lived with her for a year. Thank you forever, sister. Debra died of cancer in 2011 but she’s forever in my heart. In Havana, I married a Psychologist who later became my agent. He did nice things for me but the marriage just didn’t work so we got divorced. Nobody’s fault, that’s OK. Special thanks to him too.

During those years my art developed as never before. Several art collectors, art galleries, museums etc. from around the world came to the island fascinated with what was going on in the Cuban art world.  I worked on my art day and night. I had shows, traveled to other countries and worked some more when I returned.  I was happy and finally able to make a living out of my own creativity.

Elsita in Studio in Cuba

↑Photo taken by a Cuban friend in my studio. Havana, 1999

Elsa Mora 2000 sepia small

↑ The year 2000, at La Esmeralda in Mexico, during my UNESCO-Ashberg artist residency.

Then in 2001 my life had another turn; just when I was getting divorced in Havana.  I had decided that I wanted to be by myself for as long as possible, with no partner. Then,  I met an American man named William Horberg. His sister had been a good friend of mine for a while but she never mentioned having a brother. The thing is that she had a plan in mind, she thought that Bill and I were going to be great as a couple so she proceeded to make our encounter possible. Bill was also going through a divorce. All I can say is that my friend (sister-in-law now) couldn’t be more right. Bill and I clicked the first time we met. Not too long after  I moved with him to Los Angeles, CA where I started a completely new life full of surprises.


Bill and I in our very first picture together. Havana, 2000

Some of the most amazing surprises that we ever received were our two children Natalie and Diego.  They are both unique. Natalie is the most creative person I know. Diego is the most original (he was diagnosed with Autism at age 2).  My stepson Miro, who is currently attending college, is one of the most sensitive souls that I ever met.


Natalie and Diego, 2010

My husband Bill is a Film Producer from Chicago, with a solid career in Hollywood. He’s smart, gentle, modest, very family oriented, creative, plus he possesses the most incredible memory ever. He’s like a walking encyclopedia. With him, I have learned tons of things, not only about film, music, literature, politics… but also about the simple things that really matter in life. We get along very well and spend most of the time making jokes and having fun with our kids. We also have wonderful friends with whom we get together as often as we can.

The rest of my story is happening as I write this… Every day is a new adventure to me, a new opportunity to do something meaningful. Sometimes life gets hard for one reason or another, but after all the things that I learned from my past in Cuba, I always manage to find the positive in the negative. Now we celebrate my birthday on the right day, but I still like to reinvent myself in everything that I do or create with my hands. In the end, each one of us has the power to be what we really want to be, that’s what our journey is all about.

All my best to you,


PS. Written in 2008 in Los Angeles, CA.

Photo with sign


  1. Jann

    Congratulations on using your imagination so well and working so hard and having such a warm family! Wonderful news that your beautiful card Holiday Lantern is in MoMA’s 2014 holiday line–I love it.

    I have never read such an interesting bio. Brava to you for persevering through difficult circumstances, again and again. I wish you very well and look forward to seeing more of your work over the years. You deserve every ounce of your success!

    Warm regards,

  2. Frank Demille

    Dear Owner,

    If you have 5 – 10 minutes free anytime this week, I would like to talk to you about my plan on how I can help to “Revision (Website Redesign)”of your website, and no, I am not expensive at all! 

    Think about it, if I can’t convince you in 10 minutes, we’ll pretend we never spoke and I’ll never bother you again 🙂 

    Let me know what you think, 

    Best regards,  
    Frank Demille



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