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Posted by on Sep 19, 2014 in Blog, Design, News, Three-Dimensional | 18 comments

I Designed a Christmas Card for the MoMA.

I Designed a Christmas Card for the MoMA.


 Available here.

The box includes 8 cards and 8 envelopes.

Card size: 6.25″  x 4.5″

Dear friend,

Today I am excited to share this Christmas card that I specially designed for the Museum of Modern Art. When Karen Hernandez from the museum got in touch with me about this project, I felt extremely honored. I have been in love with the MoMA ever since my first visit over there in 1996. My friend Debra Evenson took me there when I came to the USA for the first time . She knew that seeing the MoMA in person was one of my biggest dreams.

a copy

Imagine when I saw myself in front of the building! It felt surreal and wonderful. We spent hours exploring the collections and seeing lots of art that I had only seen in pictures before the visit. Then we ate something at the cafeteria. I remember me thinking: Imagine if I could work in this cafeteria one day. There were lots of super nice young people working over there. I was 20 something then.

b copy

The job at the cafeteria never happened, but I am now connected to the museum in this modest way, which makes me so happy. I hope that these cards put a smile on the faces of the people who buy or receive them. I designed it with lots of love.

c copy

My intention was to create something that you didn’t want to discard once the holiday season was over. Armed with a pair of scissors and some paper I started exploring different concepts. That is how this paper lantern was born. It is a card because it comes flat in the box and you can write something on the back. But then it turns into a lantern or Christmas decoration that can be hang on a Christmas tree or any other place. Each card comes with the little cord for hanging.

d copy

e copy

7 copy

I am very pleased with the quality of the final product. The paper is beautiful and thick, and the box and envelopes look great.

box3 copy with font

back card detail copy

card with envelope copy

back of card



If you get to see the card in person, I would love to hear if you liked it. Have a great day!



 The card is available here.

The box includes 8 cards and 8 envelopes.

Card size: 6.25″  x 4.5″

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  1. Hola Elsa,

    Has estado muy acertada en tu diseño. Aparte de precioso, es un diseño muy inteligente.

    Felicidades por este encargo tan importante! Que vengan mas! 🙂
    Ana recently posted…Arte, promoción, publicidad, FacebookMy Profile

  2. It is a stunning card, Elsa, the beauty of which will brighten any spot long after the holidays. Congratulations on now being part of MoMA in this significant way. Your work is extraordinary. xo
    Marylinn Kelly recently posted…Postcard collection growsMy Profile

  3. So very beautiful…it almost made me cry!

  4. Absolutely beautiful!

  5. I love these so much. Your work is so beautiful. I love the idea of the card living on year after year after it’s initial use. Such a clever idea! Congratulations.
    Deb Baker recently posted…Craft Tutorial : Make your own stampsMy Profile

  6. Your art is gentle and cheerful at the same time.
    It is lovely. I like you see so many small details.
    I am glad that you are.

  7. Such a simple, and effective design, Elsa. Congratulations. Please remember to let us know how sales at MOMA went over Chrsitmas.

  8. So very beautiful… congratulations!!

  9. I’ve been on your site all morning. Your work is absolutely breath taking. The card is beautiful. Do you have a method to mass produce editions such as this, or did you cut each an every individual card by hand?

  10. Congratulations on getting a connection with MoMA. That is quite an honor but you deserve to be connected with them because you have so much to share with the world. My best wishes and thank you for sharing so much of yourself. Warm regards from a sincere fan “Winkie” Takahashi Fordney (aka Marilyn Fordney)

    PS From sharing my writing, I was able to establish two nonprofit foundations to help the next generation and those today too– and I also am an artist but have never sold my work but share it with family and friends.

  11. What’s happening, good website you have got at this time there


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